Andrew Goodwin
In his book “Dancing in the Distraction Factory” Andrew
Goodwin points out characteristics and features that can be found in music
videos.
1.
Music videos demonstrate genre characteristics.
(E.g. stage performance in metal videos, dance routine for boy/girl bands,
aspiration for hip hop).
2.
There is a relationship between lyrics and
visuals. The lyrics are represented with images. (either illustrative,
amplifying, contradicting)
3.
There is a relationship between music and
visuals. The tone and atmosphere of the visual reflects that of the music.
(either illustrative, amplifying, contradicting)
4.
The demands of the record label will include the
need for lots of close ups of the artist and the artist may develop motifs
which recur across their work (a visual style)
5.
There is frequently reference to notion of
looking (screens within screens, mirrors, stages etc.) and particularly
voyeuristic treatment of the female body.
6.
There are often intertextual references (to
films, TV programmes, other music videos etc.)
How to analyse music videos:
1.
Thought beats – Where you “see” in the sound.
2.
Narrative and Performance
3.
The Star Image
4.
Relations of visuals to song.
5.
Technical aspects of a music video
No comments:
Post a Comment